Customer is purpose of your business.
Customer is purpose of your business. Delighted customer increases your revenue in different ways. Not only he increases his purchases from you but he also builds better reputation of your business, he makes your employees happy taking stress out of the relationship. Ultimately satisfied customer is required for business continuity and reduces churn there by reducing customer acquisition cost building profitable business. Ultimately satisfied customer is is responsible for business longetivity and enterprise value maximization.
Customer Relationship management goes beyond pre-sales.
CRM is many times considered to be restricted to sales force management in terms of leads, opportunities and marketing campaigns. Of course they are important since most business solutions ignored them,but they go far beyond them.They cover entire lifecycle of customer relations from customer acquisition, ensuring they get products need at the time they need and place where they needs for creating delighted customer and retention and customer analytics to identify opportunities for expanding business with them. And of course in many businesses customer service plays important role in excellent customer relationship management which can help in developing profitable business.